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Adobe launches cloud-based subscription model of its flagshop tools

Bangalore, March 16, 2013 Adobe Systems Incorporated launched of the Adobe Creative Cloud in India -- a membership-based service that provides users with unlimited access to download and install all Creative Suite desktop applications, Photoshop Lightroom, Adobe Muse, Adobe Edge tools and services; game developer tools and integration with Photoshop Touch apps. Creative Cloud members will get access to Adobe's latest products, services, features, and workflows as soon as they are available and will no longer have to wait months for the latest innovations. This model enables members to automatically receive updates as and when they become available in the release cycle.
The promotional pricing is around Rs 2885 per month* for its Creative Cloud for Teams (CCT) offering targeted at teams and SMB customer base. The regular pricing for CCT is approximately Rs  4040 per month after April 30, 2013. Members get cloud storage of 100GB (per CCT user) along with the ability to sync to any device enabling them to access files anywhere anytime.
The company also announced its plan to launch the Creative Cloud for Individuals (CCI) offering in India in the near future through its online store. CCI users will be able to avail monthly/annual membership and get 20 GB of cloud storage along with all the major features of Creative Cloud.

Says Umang Bedi, Managing Director–South Asia, Adobe: “We’ve seen an incredible uptake, with more than one million individuals in the US and globally joining Adobe Creative Cloud. Our goal is to now make Creative Cloud the ultimate hub for creative professionals in India, where they can access the world’s best tools; store and collaborate across their workplace and ultimately showcase their creations. We are excited by the immense potential this holds for a country like India.”Adds Sanchit Vir Gogia, Principal Analyst, IDC India said, “Adobe’s Creative Cloud brings with it great promises for the Indian market, where the product has traditionally been positioned as a premium offering. With its subscription-based pricing model, Creative Cloud brings down the total cost of ownership for creative professionals and organizations substantially. It also takes away the headache from organizations who want to stay updated to current versions of creative tools and leverage product innovation as and when they are introduced. Both these factors will likely change the dynamics in favor of Adobe India in the time to come as it positions the offering for a mass adoption.”

Try out Creative cloud here
Adobe evangelists and other creative leaders will be present in Mumbai on 9 April, 2013 with the Create Now World Tour to share details on the latest Adobe Creative Suite tools, services. More information  here




    


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