New Delhi, September 27, 2013: Leading Indian mobile wallet player MobiKwik, has launched India’s first mobile consumer wallet by adding online and mobile shopping to its existing portfolio of services such as recharge for prepaid and post-paid mobile, television and DTH, data cards and bill payments for broadband/landline phones, electricity, gas and insurance.
The announcement comes on the heels of the Reserve Bank of India’s (RBI) authorization to MobiKwik to offer its customers prepaid mobile wallets. Customers can store up to Rs. 50,000 in their MobiKwik Wallet and use their wallet to purchase goods and services on third party merchant websites and mobile applications.
MobiKwik powers more than 75,000 transactions daily, a majority of them via the mobile. 50% of the transactions take place on MobiKwik’s Android App which today boasts of more than 1 Million downloads.
A key focus for MobiKwik wil now l be to acquire third party merchants on the mobile platform and to enable the MobiKwik wallet as a payment option on them. Merchant tie-ups will be across category leaders in ticketing (bus, train, movies), food ordering, online shopping, digital goods, gaming, donations, etc. Select merchants live on the platform include Yepme, Ticketgoose, FloristinIndia. Merchants interested in using this payment solution can sign up quickly at http://wallet.mobikwik.com/
Says Bipin Preet Singh, CEO & Founder, MobiKwik: “For merchants who want to accept online and mobile payments, the MobiKwik wallet is the first Payment option in India to guarantee nearly 100% transaction success rate and maintain user loyalty to the brand owing to a superior payment experience.”
To use the MobiKwik mobile wallet, users can add funds up to INR 50,000 to it, by credit or debit card, Internet banking or cash cards. Once the wallet is loaded, users can immediately start to make payments for everyday services, in just one click. Users can select their preferred mode of payment – they can either download the MobiKwik App which is available for Android, Apple, J2ME and Blackberry, or do so on the MobiKwik website, or via an SMS or by dialing a number. MobiKwik’s Android App is the fastest growing mobile wallet app in India. It is one of the top 3 Shopping apps on the Google Play store for Android and has already clocked more than 1 Million downloads. The iOS app is ranked number 2 in New Utilities app on the App Store and has over a 100,000 downloads. The MobiKwik Windows App will be launched soon.