New Delhi, December 25, 2012:  New and used Car buyers and sellers have a new online marketplace -- Gaadi.com.   A newly launched section  in the online e-biz portal will also  offer an  array of products from 160 leading Indian and International brands across categories like car electronics, car care, tools, utilities, and safety & security solutions. Over the next quarter, the portfolio will expand to include more bike accessories like a variety of helmets from global brands while subsequent quarters will witness introduction of more essentials like batteries and tyres along with horizontal growth in other categories.
Says Umang Kumar, Co-Founder & CEO, Gaadi.com: " This new addition is part of our foray into engaging with our users beyond just the car purchase to the car ownership phase."
Adds Ashish Kashyap, CEO, Ibibo Group: "We are excited to be exploring synergies across group companies. Gaadi's focus on everything automotive and Tradus.com vast experience in e-commerce together are a perfect match. Customers get the best of both worlds when they are guided by Gaadi's industry-leading research in selecting the right products and served by Tradus.com's best-in-class e-commerce platform in buying those products."
Estimated at Rs 4,200-4,500 crores, the car accessories market in India is set to witness exponential growth over the next few years. More than one third of this market is currently controlled by the unorganized sector and the growing demand for improved safety, entertainment, convenience, connectivity, style and maintenance products is irrefutable. For more information, visit Gaadi Shop

Gaadi.com is a leading online automotive marketplace. Launched in May 2008, it was acquired by MIH (a subsidiary of South African media giant Naspers) in Feb 2011 and is considered the best resource for new car research in India.