Bangalore, December 17 2011: AOL India has launched an online and mobile-web product for Indian colleges called CoolAge, a web, mobile product and platform allows colleges to publish articles, stories, pictures and videos of all the activities that happen in their respective colleges.
CoolAge was borne out of a research that AOL India conducted last year with young Indians in 18 cities seeking to find out their internet / mobile web consumption pattern and their need for hyper-local content. The findings pointed to the gap in the market place for authentic and trusted content of Indian colleges particularly in the non-academic achievements area.
CoolAge now has more than 185 colleges on its website including several top colleges in the country namely IITs, BITS, Madras Christian College, IIMs, Lady Sri Ram, St. Stephens, Xavier’s, National Law School of India, St. John’s Medical College, Christ University, etc. More than 250 student reporters across India from Mumbai to Kharagpur, Hissar & Pilani to Chennai and Coimbatore, have taken this as a huge learning and earning opportunity with AOL India.
Students from each college who are editors of their college pages upload content and information daily regarding myriad of events including a build up to a cultural festival, a debate, a Model United Nations event, a theatre, an arts performance, a rock concert, profiling great professors, a famous alumni. The setting of such events varies from the classroom to the auditorium and from the canteen to the sports field.
Says Parthasarathy Madhukar of AOL India: “The name is a word play for "college" and also plays on eras like Stone Age and Ice Age – now we're in the CoolAge – the college years that are perhaps the coolest period in most people's lives. Our research showed us that there are 43 million college students in India and college extra-curricular activities are core to every college student’s life. Colleges have very talented students, cultural committees, sub-committees, sponsors, budgets and an all year calendar planned for all their non academic activities but these activities go unnoticed by most people as there isn’t enough coverage or content about them. We want to capture and spread that glory - this is how CoolAge was born.”
CoolaAge has the following channels that have relevance to college life:
COLLEGIUM VITAE - The information section of a college
MARQUEE The entertainment section
TECH-TONIC is the technology section where all the technology related articles can be found.
STYLEFILE as the name suggests is the section of all the fashion trends in campuses
EVENTS has a calendar of college related activities
GALLERIES are the stories of colleges told through pictures and a VIDEO section that has cool videos
SMS apps on the CoolAge mobile shortcode 51516
www.CoolAge.in  

For a few days, see a video on CoolAge at our TechVideo spot