The children’s TV channel and web portal, POGO has launched graded art and crafts activity books: M.A.D. Creations, named after the channel‘s award winning arts show, M.A.D. The books arer aimed at aged 4-14 years from KG to class VIII.

The curriculum covered in POGO M.A.D Creations adheres to the art and craft guidelines of National Council Education Research and Training i.e. NCERT and National Curriculum Framework i.e. NCF (2005). Similar to the on-air show M.A.D, POGO M.A.D Creations art and craft activity books add colour to class-room teaching with its focus on experiential learning. Encouraging kids to think out-of-the-box and unleash their creative potential, the 10 book series will teach children about art and craft through various innovative yet simple techniques – color theory, origami and collage.

Available at all school book distributors/shops and retail stores for the new academic session in 2011, the books are published for Tata McGraw-Hill by BPI.

Priced at Rs.185, each book comprises 35 activities and will be sold as part of a box pack containing one book and free art and craft materials like glitter powder, sequins, wiggle eyes, sponge, wool and a cotton bud.

POGO, a multi-genre channel created exclusively for kids in India, launched successfully on January 1, 2004 and is distributed by Zee Turner Ltd. POGO is available in over 24 million cable and satellite homes.
www.pogo.tv  is a popular and highly interactive kids’ website with exciting features/content such as Online Games, Exclusive applications, video-on-demand, message boards and mini-sites of popular shows on POGO.
Dec 30 2010