Aircel taps Ericsson for its 3G push

17th November 2010
Aircel  taps Ericsson for its  3G push
Towards 3G? Indian providers like Aircel are launching new zippier services ( Ericsson photo)

The push to broadband and 3G continues in India: Leading Indian mobile operator Aircel, has turned to  global telecom tech provider  Ericsson, to help it roll out a 3G/HSPA network across six out of its thirteen circles or geographic market areas. These six circles ( Tamil Nadu Bihar; Orissa; Jammu Kashmir; North East; and Assam) currently serve more than 100 million subscribers and Ericsson will be Aircel's largest partner for 3G implementation.
Aircel which is part of Maxis Communications Berhad, Malaysia,  will offer its customers services such as video telephony, mobile broadband, mobile TV, video on demand and others including music downloads, video tones, instant messaging and online gaming.  The company has  launched an aggressive marketing campaign touting its ability to provide customers a 'pocket internet'  solution -- and this has found empathy  in younger audiences who aere using their hand sets to leapfrog over the PC era to the phone  for Internet access

Under the agreement with Aircel, Ericsson will provide core, radio and transmission network equipment as well as related services such as network rollout, network technology and consulting, radio network optimization and support services. The mobile broadband network will include the latest multi-standard radio base station, RBS6000, and the MSC Server Blade Cluster, which will drastically boost the capacity of the network and evolve it into an IP network. November 17 2010