New Delhi, November 18, 2014: Singapore-based Senior Marketing Systems Asia Pte (SMS) is to invest the equivalent of Rs 100 million in HelpingDoc.com, a two year old Indian gateway for healthcare providers to connect to their patients.
The enterprise, will use the funding to strengthen its professional force and beef up its technology back-end in other metros beyond its base in Delhi.
Currently it has a data base of 4,000 doctors in Delhi and the National Capital Region, as well as operations across major Indian cities. It registers about 100,000 visits in a month.
Amit Bansal, founder and CEO, HelpingDoc.com told PharmaBiz: “We are overwhelmed with the idea of including 20000 more doctors in our operations. The recent funds from senior marketing systems, Singapore has helped accelerate the growth. Over the next few months we are looking to expand our presence across multiple cities in India.”
The launch of HelpingDoc was a step forward in providing access to qualified doctors in the country. Founded by UK-based medical professionals, HelpingDoc itself is not a medical service; it enables patients to book appointments online with doctors. Appointments can be booked online with reminders being sent on SMS to both the patients and doctors. Patients can also review the performance of the doctors and give their feedback. For those patients who are not comfortable with the internet, there is also the facility to book appointments over telephone.
Senior Marketing System, Singapore is a subsidiary of Japan headquartered SMS Co Ltd which provides information infrastructure for the nursing and health care sector.